Skip to Content
prev next

Whole Wheat Creative is a full-service, creatively-driven communications firm. For the past 20 years we have helped our clients reach their goals, through innovative design, data-driven marketing and proven methodology.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339
[email protected]


Whole Wheat Creative is a creatively-driven communications firm providing a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and strategic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.


prev next

Learning to Read Has Never Been More Fun

Sarah Ford has dedicated her entire professional life to helping children with learning disabilities. Her passion has always been to empower youngsters and teach them tools to be able to navigate past their educational struggles successfully. Sarah has had extremely positive results throughout the years, but she always wanted to find a way to make her training more fun, and thus more accessible. That was the goal she set out to achieve when she approached Whole Wheat Creative earlier this year. She wanted a way to take her proven track record of successful methods and tools and make them something kids would look forward to doing. Together, we came up with Reading Bandit - an interactive iPad application geared towards teaching children (both with learning disabilities and without) how to read and write.

iOS Game Development HoustoniOS App Store

Bandit is a hilarious and encouraging cartoon raccoon who takes kids on an adventure through the alphabet. At the start of an adventure, kids select an animal avatar to represent themselves, and off they go with Bandit. Bandit takes them through each letter of the alphabet - teaching upper and lower case versions of the letter, pronunciation, how to write it using a finger and the touchscreen, and how to put sounds together to form words. Bandit will also teach kids helpful sight words to look out for when reading more complicated sentences.

Sarah, who formed Reading Bandit, LLC earlier this year to make this application, has big plans for Bandit. Later this week, Bandit and Sarah will be at the International Dyslexia Association’s Annual Reading, Literacy & Learning Conference in San Diego. Soon, the cartoon raccoon will be teaching children how to do the math and how to spell. We here at Whole Wheat Creative can’t wait to see what Bandit does next.

Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App StoreGoogle Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays, and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and homeowners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful API. WWC developed an Android application, which released fall of 2013.

More about iPhone iOS Development

H2O App

H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with the design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both launched in 2013.

More about iPhone iOS Development

Camp Ozark


John Moore


Stewart Information Services


San Jacinto College


SouthWestern Brick Council


Camp Ozark GO!


Children’s Learning Institute


DuPont Powder Coatings


Sterling Municipal Library


Wallace/Halpin, LLC.




Halliburton/Landmark Graphics


The Historic Stagecoach Inn


Lovett Dental Centers


Reedhycalog (NOV)



Filter work
Ashford Communities Ashford Communities 5548947579264 CanCare CanCare 5537703353664 LOWO - Service when you need it. LOWO - Service when you need it. 5514476841264 Colorado Brick Colorado Brick 5488382018064 Sun & Ski | Sun Lookbook Sun & Ski | Sun Lookbook 5481799108464 LYNX FBO NETWORK (BRANDING) LYNX FBO NETWORK (BRANDING) 5479050076464 John Moore Services (TV) John Moore Services (TV) 5478994204464 LOWO - Service when you need it. LOWO - Service when you need it. 5458178230464 The Sterling Group The Sterling Group 5456268365664 Camp Ozark v2 Camp Ozark v2 5391337271664 University of Texas (Office of Development) University of Texas (Office of Development) 5391250850064 Lynx Map Lynx Map 5372567087664 FITNAV FITNAV 5372566230864 LYNX F.B.O. LYNX F.B.O. 5349377795664 VaryActive (Promo) VaryActive (Promo) 5332471475664 Say Hello To Celeo Say Hello To Celeo 5327805180864 The Stopic The Stopic 5312208573264 Sun & Ski (Branding) Sun & Ski (Branding) 5311295116464 Living Water Annual Review Living Water Annual Review 5307345506064 Carin Smith UI/UX (AR) Carin Smith UI/UX (AR) 5302600162464 Sun & Ski Sun & Ski 5298283762464 VaryActive VaryActive 5296097907264 Sun & Ski Summer TV Sun & Ski Summer TV 5296064524464 Bid Fish Bid Fish 5293983998064 University of Texas (Digital Imaging Center) University of Texas (Digital Imaging Center) 5292128748864 The Battleship of Texas The Battleship of Texas 5291843405664 Sun & Ski (Water Sports) Sun & Ski (Water Sports) 5288641691664 Safoco Technologies Safoco Technologies 5288364102864 Detoto Law Firm Detoto Law Firm 5283768843264 Celeo Celeo 5283767302464 Celeo Celeo 5283762150864 Westlake Chemical Westlake Chemical 5282512292064 Wabash Feed Wabash Feed 5274126736464 HayMap HayMap 5273586135264 Sun & Ski (Running) Sun & Ski (Running) 5269668251664 Sun & Ski (Footwear) Sun & Ski (Footwear) 5269668251664 VaryActive (Branding) VaryActive (Branding) 5254978736064 University of Texas Health Sciences Intranet University of Texas Health Sciences Intranet 5237328717264 WestTen WestTen 5236340398464 Sun & Ski Direct Mail Sun & Ski Direct Mail 5235445406064 VaryActive VaryActive 5224313720064 North American Pipe North American Pipe 5206619309664 Evolve Capital Website Evolve Capital Website 5206580487264 New Vision Africa New Vision Africa 5187546963264 University of Texas School of Dentistry University of Texas School of Dentistry 5187539169264 Children's Leraning Institute Children's Leraning Institute 5181639629664 San Jacinto College (website) San Jacinto College (website) 5178507698064 Ignore No More! Locate Ignore No More! Locate 5174814692064 Real Faith for Real Living Real Faith for Real Living 5146531979664 A La Mode A La Mode 5141863902864 Axalta Powder Coatings Axalta Powder Coatings 5141862794064 Ozark Life Ozark Life 5129123456064 Family Houston Family Houston 5108913142464 No2fyme No2fyme 5098268558064 Just Booster Just Booster 5098265836464 Reading Bandit Reading Bandit 5098264432464 Noted Noted 5089942866864 Diversicons Diversicons 5079292835664 Ignore No More Ignore No More 5070903194064 Smith Fork Ranch Smith Fork Ranch 5028350002464 Texas A&M University Galveston Texas A&M University Galveston 5018637958464 Axalta Axalta 5012144998464 Detach Detach 4996279510464 Pinots Pallet Pinots Pallet 4996274506464 UTMB Campus Navigator UTMB Campus Navigator 4967968019664 Open Meeting Room Open Meeting Room 4967960826864 Westlake Chemical Westlake Chemical 4951153899264 Smart Link Remote Smart Link Remote 4944161946864 Ten Days Ten Days 4907135244864 Jersey Village Church Jersey Village Church 4907132127264 Speedrank Mobile Speedrank Mobile 4906834958064 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905890822064 For Houston's Kids For Houston's Kids 4896657171264 Opus Homes (iPlans) Opus Homes (iPlans) 4888172558064 Weathermatic Weathermatic 4869331641264 Parkside Capital Parkside Capital 4845195214464 Arena Energy Arena Energy 4840123271664 Stage Coach Inn Stage Coach Inn 4839558143664 PreCheck Print Ads PreCheck Print Ads 4839549154464 Chris Seay (website) Chris Seay (website) 4839276886464 SmartLink SmartLink 4838683016064 John Moore (TV) John Moore (TV) 4838656916064 Camp Ozark Camp Ozark 4838206656864 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837959689664 Trafficware (ADS) Trafficware (ADS) 4837947363264 Trafficware University Trafficware University 4837945685664 Crest Energy Partners Crest Energy Partners 4837919621664 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837918916064 First State Bank (Outdoor) First State Bank (Outdoor) 4837915442064 Reliant Energy Reliant Energy 4837911172464 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837909426464 First State Bank (print) First State Bank (print) 4837908605664 Newmark Homes (print) Newmark Homes (print) 4837907784864 MPR Technology MPR Technology 4837680783264 Make It Happen Now Make It Happen Now 4837678313664 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837671380064 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837668870864 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837661184864 Wildcat Golf Wildcat Golf 4837619252064 Swingpure Swingpure 4837618622064 Newmark Interactive Plans Newmark Interactive Plans 4837617657264 The Tanglewood (Identity) The Tanglewood (Identity) 4837616555664 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837615522464 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837613175264 Bambi & Vixen Bambi & Vixen 4837610698464 Sterling Municipal Library Sterling Municipal Library 4837603502064 Comanche Contractors Comanche Contractors 4837453418064 Deep Water Cay Deep Water Cay 4837452629664 Living Water International (website) Living Water International (website) 4837450980864 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837445721264 Pacific Strategic Investors Pacific Strategic Investors 4837445181264 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837443950064 Rejuvenon Rejuvenon 4837443179664 Lufkin Automation Lufkin Automation 4837442088864 Baker Nissan (Print) Baker Nissan (Print) 4837441073664 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837440461664 Castle Dental (TV) Castle Dental (TV) 4837440191664 Living Water International (branding) Living Water International (branding) 4837439774064 Camp Ozark GO! Camp Ozark GO! 4837437398064 Top Drawer Lingerie Top Drawer Lingerie 4837437142464 Hunting Art Prize Hunting Art Prize 4837436004864 H2O App H2O App 4837433592864 Reliant (HL&P) Reliant (HL&P) 4837433582064 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837433124864 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837432145664 Energy Images Energy Images 4837431443664 Cardeo Trade show Cardeo Trade show 4837430079264 DuPont Coatings (video) DuPont Coatings (video) 4837429431264 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837428506064 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837428106464 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837427465664 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837425096864 Kinder Morgan 3D Kinder Morgan 3D 4837424668464 Newmark Homes Newmark Homes 4837424074464 Speedrank Speedrank 4837407647664 Sugar Ray Dimeline Sugar Ray Dimeline 4837378347264 Enserv Branding Enserv Branding 4837376648064 DuPont Apply Innovation DuPont Apply Innovation 4837375380864 BP Interactive Kiosk BP Interactive Kiosk 4837374869664 MS 150 MS 150 4837372018464 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837371345264 Beauty Ideas Beauty Ideas 4837370798064 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837370182464 Masonry Systems Masonry Systems 4836986534064 AMP Brick & Stone AMP Brick & Stone 4836706392864 Brick Colorado Brick Colorado 4836683777664 Crimson Playground Crimson Playground 4836482350464 Sierra Fuels Sierra Fuels 4836363698064 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4836056042064 PreCheck (branding) PreCheck (branding) 4835473378464 First State Bank (Outdoor) First State Bank (Outdoor) 4835428407264 First State Bank (Outdoor) First State Bank (Outdoor) 4835192099664 PreCheck (branding) PreCheck (branding) 4835191764864 Texon (direct mail) Texon (direct mail) 4835190900864 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4835190058464 Enserv Enserv 4833081747264 Coral Beach Club Coral Beach Club 4832340413664 San Jacinto College Foundation San Jacinto College Foundation 4831761177264 Howard Weil Howard Weil 4829860352064 Mason Creek Mason Creek 4829850228864 Masonry Systems (print) Masonry Systems (print) 4828613027664 Oakcreek Homes Oakcreek Homes 4828608556464 MIHN Records MIHN Records 4828603282464 Knowledge Systems Knowledge Systems 4828349910864 The High Lonesome Ranch The High Lonesome Ranch 4828289801664 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828289801664 Trafficware (ADS) Trafficware (ADS) 4820577539664 Going Up Going Up 4820574328464 DuPont Powder Coatings DuPont Powder Coatings 4820148797664 The Home Depot The Home Depot 4812185669664 Newmark Homes (website) Newmark Homes (website) 4811250378864 Crest Energy Partners Crest Energy Partners 4800013853664 Texon LP (website) Texon LP (website) 4799179103664 Questia Questia 4794053164464 AAF AAF 4792156875264 City City 4792156875264 Reedhycalog (NOV) Reedhycalog (NOV) 4791003474864 Evolve Capital Evolve Capital 4782938488464 Western Agency Western Agency 4782506042064 Perry Homes Perry Homes 4781367444864 Rejuvenon (Branding) Rejuvenon (Branding) 4781351626464 Baker Nissan (TV) Baker Nissan (TV) 4779831922464 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776470512464 Stage Coach Inn Stage Coach Inn 4773306623664 Stoney Way Village Stoney Way Village 4771714912464 PreCheck (Website) PreCheck (Website) 4724139418464 Genuine Brick Genuine Brick 4724139184464 Sneak Peek Homes Sneak Peek Homes 4724137254864 Hunting Energy Hunting Energy 4724134814064 Sureclose Animation Sureclose Animation 4724128452864 Living Water International (branding) Living Water International (branding) 4724119172064 Synchro Green Synchro Green 4724109621264 Villas Del Parque Villas Del Parque 4677472233264 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669511438064 Heartland Brick (Branding) Heartland Brick (Branding) 4667822026464 CRI Catalysts CRI Catalysts 4667194870464 First State Bank (Website) First State Bank (Website) 4659797417664 Spirit of America Spirit of America 4659797417664 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659797417664 Shell (SIMS) Shell (SIMS) 4611739300464 West Ten West Ten 4498214744064 Sugar Creek Kiosk Sugar Creek Kiosk 4497082338864 LawnGrips LawnGrips 4384692642864 Texon Butane Blending Texon Butane Blending 4271314023264 DuPont Lab Work Request App DuPont Lab Work Request App 4157787389664 Grand Haven Homes Grand Haven Homes 4148109488064 Make It Happen Now Make It Happen Now 4043788526064 American HomeStar American HomeStar 4043787712464 Stewart Star Stewart Star 3930261042864 Salient Partners Salient Partners 3930259242864 Mieko Mahi Mieko Mahi 3702896541264 Catscan Catscan 3589827165264 Villas Del Parque Villas Del Parque 3589362023664 One Minute Manicure One Minute Manicure 3588225089664 Stewart Information Services (Branding) Stewart Information Services (Branding) 3588204735264

Our Team

prev next

Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex applications and marketing-driven web sites for over 17 years. For the past fifteen years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: Axalta, DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including and Google Labs. Gary also holds a degree in Communications from the University of Houston and a PEC in machine learning from the Massachusetts Institute of Technology. His marketing perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences.

When he's not working he enjoys variety of outdoor sports. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Lawton Outlaw

Creative Director

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

Travis Beck

Lead Developer

Travis´s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Rob Bogart

Project Manager

Rob Bogart graduated from Baylor University in 2009 with a degree in marketing. Following 3+ years of work in youth ministry and a brief stop at a Houston based energy company called Champion Energy, Rob moved to New York and worked in account management for Experian Marketing Services. His clients included Victoria’s Secret, Bath & Body Works, A+E Networks and Talbots. Rob and his wife recently moved back to Houston where they met

In his spare time, Rob enjoys playing guitar and piano, talking about baseball and watching previously canceled TV shows that are on Netflix.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Sean Abedinia


Sean began programming as a hobbyist when he was still in Middle School. Sean graduate from the University of Texas with a Bachelors of Science in Mathmatics.

An enthusiastic problem solver with an eye for detail, Sean enjoys making quality applications that exceed client’s expectations. When he isn’t working he likes spending time in the great outdoors.

Ashley Picket

Account Manager

Ashley Picket graduated from Stephen F. Austin State University in 2011 double majoring in photojournalism and art. That’s where she competed in the NSAC program and found her love for Advertising. After graduation she worked as a photographer and made her way back to marketing working as an in-house designer, then for a local magazine. Now she Coordinates Projects at WWC to produce compelling deliverables for print, web, outdoor, tv and more.

Ashley has served on the Ad 2 Houston board for 5 years and is currently Co-Vice President. She enjoys participating in the Ad 2 public service campaign and continuing eduction for young professionals in the community. She is also a member of AAF-Houston and AIGA, to stay in the loop of our ever changing market.

In her spare time she enjoys yoga, painting, trying new restaurants and relaxing with her cats.