Skip to Content
prev next

Whole Wheat Creative is a full-service, creatively-driven communications firm. For the past 20 years we have helped our clients reach their goals, through innovative design, data-driven marketing and proven methodology.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339
[email protected]


Whole Wheat Creative is a creatively-driven communications firm providing a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and strategic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.


prev next

Learning to Read Has Never Been More Fun

Sarah Ford has dedicated her entire professional life to helping children with learning disabilities. Her passion has always been to empower youngsters and teach them tools to be able to navigate past their educational struggles successfully. Sarah has had extremely positive results throughout the years, but she always wanted to find a way to make her training more fun, and thus more accessible. That was the goal she set out to achieve when she approached Whole Wheat Creative earlier this year. She wanted a way to take her proven track record of successful methods and tools and make them something kids would look forward to doing. Together, we came up with Reading Bandit - an interactive iPad application geared towards teaching children (both with learning disabilities and without) how to read and write.

iOS Game Development HoustoniOS App Store

Bandit is a hilarious and encouraging cartoon raccoon who takes kids on an adventure through the alphabet. At the start of an adventure, kids select an animal avatar to represent themselves, and off they go with Bandit. Bandit takes them through each letter of the alphabet - teaching upper and lower case versions of the letter, pronunciation, how to write it using a finger and the touchscreen, and how to put sounds together to form words. Bandit will also teach kids helpful sight words to look out for when reading more complicated sentences.

Sarah, who formed Reading Bandit, LLC earlier this year to make this application, has big plans for Bandit. Later this week, Bandit and Sarah will be at the International Dyslexia Association’s Annual Reading, Literacy & Learning Conference in San Diego. Soon, the cartoon raccoon will be teaching children how to do the math and how to spell. We here at Whole Wheat Creative can’t wait to see what Bandit does next.

Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App StoreGoogle Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays, and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and homeowners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful API. WWC developed an Android application, which released fall of 2013.

More about iPhone iOS Development

H2O App

H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with the design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both launched in 2013.

More about iPhone iOS Development

Camp Ozark


John Moore


Stewart Information Services


San Jacinto College


SouthWestern Brick Council


Camp Ozark GO!


Children’s Learning Institute


DuPont Powder Coatings


Sterling Municipal Library


Wallace/Halpin, LLC.




Halliburton/Landmark Graphics


The Historic Stagecoach Inn


Lovett Dental Centers


Reedhycalog (NOV)



Filter work
Ashford Communities Ashford Communities 5548898244961 CanCare CanCare 5537654019361 LOWO - Service when you need it. LOWO - Service when you need it. 5514427506961 Colorado Brick Colorado Brick 5488332683761 Sun & Ski | Sun Lookbook Sun & Ski | Sun Lookbook 5481749774161 LYNX FBO NETWORK (BRANDING) LYNX FBO NETWORK (BRANDING) 5479000742161 John Moore Services (TV) John Moore Services (TV) 5478944870161 LOWO - Service when you need it. LOWO - Service when you need it. 5458128896161 The Sterling Group The Sterling Group 5456219031361 Camp Ozark v2 Camp Ozark v2 5391287937361 University of Texas (Office of Development) University of Texas (Office of Development) 5391201515761 Lynx Map Lynx Map 5372517753361 FITNAV FITNAV 5372516896561 LYNX F.B.O. LYNX F.B.O. 5349328461361 VaryActive (Promo) VaryActive (Promo) 5332422141361 Say Hello To Celeo Say Hello To Celeo 5327755846561 The Stopic The Stopic 5312159238961 Sun & Ski (Branding) Sun & Ski (Branding) 5311245782161 Living Water Annual Review Living Water Annual Review 5307296171761 Carin Smith UI/UX (AR) Carin Smith UI/UX (AR) 5302550828161 Sun & Ski Sun & Ski 5298234428161 VaryActive VaryActive 5296048572961 Sun & Ski Summer TV Sun & Ski Summer TV 5296015190161 Bid Fish Bid Fish 5293934663761 University of Texas (Digital Imaging Center) University of Texas (Digital Imaging Center) 5292079414561 The Battleship of Texas The Battleship of Texas 5291794071361 Sun & Ski (Water Sports) Sun & Ski (Water Sports) 5288592357361 Safoco Technologies Safoco Technologies 5288314768561 Detoto Law Firm Detoto Law Firm 5283719508961 Celeo Celeo 5283717968161 Celeo Celeo 5283712816561 Westlake Chemical Westlake Chemical 5282462957761 Wabash Feed Wabash Feed 5274077402161 HayMap HayMap 5273536800961 Sun & Ski (Running) Sun & Ski (Running) 5269618917361 Sun & Ski (Footwear) Sun & Ski (Footwear) 5269618917361 VaryActive (Branding) VaryActive (Branding) 5254929401761 University of Texas Health Sciences Intranet University of Texas Health Sciences Intranet 5237279382961 WestTen WestTen 5236291064161 Sun & Ski Direct Mail Sun & Ski Direct Mail 5235396071761 VaryActive VaryActive 5224264385761 North American Pipe North American Pipe 5206569975361 Evolve Capital Website Evolve Capital Website 5206531152961 New Vision Africa New Vision Africa 5187497628961 University of Texas School of Dentistry University of Texas School of Dentistry 5187489834961 Children's Leraning Institute Children's Leraning Institute 5181590295361 San Jacinto College (website) San Jacinto College (website) 5178458363761 Ignore No More! Locate Ignore No More! Locate 5174765357761 Real Faith for Real Living Real Faith for Real Living 5146482645361 A La Mode A La Mode 5141814568561 Axalta Powder Coatings Axalta Powder Coatings 5141813459761 Ozark Life Ozark Life 5129074121761 Family Houston Family Houston 5108863808161 No2fyme No2fyme 5098219223761 Just Booster Just Booster 5098216502161 Reading Bandit Reading Bandit 5098215098161 Noted Noted 5089893532561 Diversicons Diversicons 5079243501361 Ignore No More Ignore No More 5070853859761 Smith Fork Ranch Smith Fork Ranch 5028300668161 Texas A&M University Galveston Texas A&M University Galveston 5018588624161 Axalta Axalta 5012095664161 Detach Detach 4996230176161 Pinots Pallet Pinots Pallet 4996225172161 UTMB Campus Navigator UTMB Campus Navigator 4967918685361 Open Meeting Room Open Meeting Room 4967911492561 Westlake Chemical Westlake Chemical 4951104564961 Smart Link Remote Smart Link Remote 4944112612561 Ten Days Ten Days 4907085910561 Jersey Village Church Jersey Village Church 4907082792961 Speedrank Mobile Speedrank Mobile 4906785623761 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905841487761 For Houston's Kids For Houston's Kids 4896607836961 Opus Homes (iPlans) Opus Homes (iPlans) 4888123223761 Weathermatic Weathermatic 4869282306961 Parkside Capital Parkside Capital 4845145880161 Arena Energy Arena Energy 4840073937361 Stage Coach Inn Stage Coach Inn 4839508809361 PreCheck Print Ads PreCheck Print Ads 4839499820161 Chris Seay (website) Chris Seay (website) 4839227552161 SmartLink SmartLink 4838633681761 John Moore (TV) John Moore (TV) 4838607581761 Camp Ozark Camp Ozark 4838157322561 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837910355361 Trafficware (ADS) Trafficware (ADS) 4837898028961 Trafficware University Trafficware University 4837896351361 Crest Energy Partners Crest Energy Partners 4837870287361 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837869581761 First State Bank (Outdoor) First State Bank (Outdoor) 4837866107761 Reliant Energy Reliant Energy 4837861838161 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837860092161 First State Bank (print) First State Bank (print) 4837859271361 Newmark Homes (print) Newmark Homes (print) 4837858450561 MPR Technology MPR Technology 4837631448961 Make It Happen Now Make It Happen Now 4837628979361 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837622045761 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837619536561 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837611850561 Wildcat Golf Wildcat Golf 4837569917761 Swingpure Swingpure 4837569287761 Newmark Interactive Plans Newmark Interactive Plans 4837568322961 The Tanglewood (Identity) The Tanglewood (Identity) 4837567221361 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837566188161 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837563840961 Bambi & Vixen Bambi & Vixen 4837561364161 Sterling Municipal Library Sterling Municipal Library 4837554167761 Comanche Contractors Comanche Contractors 4837404083761 Deep Water Cay Deep Water Cay 4837403295361 Living Water International (website) Living Water International (website) 4837401646561 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837396386961 Pacific Strategic Investors Pacific Strategic Investors 4837395846961 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837394615761 Rejuvenon Rejuvenon 4837393845361 Lufkin Automation Lufkin Automation 4837392754561 Baker Nissan (Print) Baker Nissan (Print) 4837391739361 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837391127361 Castle Dental (TV) Castle Dental (TV) 4837390857361 Living Water International (branding) Living Water International (branding) 4837390439761 Camp Ozark GO! Camp Ozark GO! 4837388063761 Top Drawer Lingerie Top Drawer Lingerie 4837387808161 Hunting Art Prize Hunting Art Prize 4837386670561 H2O App H2O App 4837384258561 Reliant (HL&P) Reliant (HL&P) 4837384247761 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837383790561 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837382811361 Energy Images Energy Images 4837382109361 Cardeo Trade show Cardeo Trade show 4837380744961 DuPont Coatings (video) DuPont Coatings (video) 4837380096961 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837379171761 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837378772161 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837378131361 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837375762561 Kinder Morgan 3D Kinder Morgan 3D 4837375334161 Newmark Homes Newmark Homes 4837374740161 Speedrank Speedrank 4837358313361 Sugar Ray Dimeline Sugar Ray Dimeline 4837329012961 Enserv Branding Enserv Branding 4837327313761 DuPont Apply Innovation DuPont Apply Innovation 4837326046561 BP Interactive Kiosk BP Interactive Kiosk 4837325535361 MS 150 MS 150 4837322684161 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837322010961 Beauty Ideas Beauty Ideas 4837321463761 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837320848161 Masonry Systems Masonry Systems 4836937199761 AMP Brick & Stone AMP Brick & Stone 4836657058561 Brick Colorado Brick Colorado 4836634443361 Crimson Playground Crimson Playground 4836433016161 Sierra Fuels Sierra Fuels 4836314363761 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4836006707761 PreCheck (branding) PreCheck (branding) 4835424044161 First State Bank (Outdoor) First State Bank (Outdoor) 4835379072961 First State Bank (Outdoor) First State Bank (Outdoor) 4835142765361 PreCheck (branding) PreCheck (branding) 4835142430561 Texon (direct mail) Texon (direct mail) 4835141566561 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4835140724161 Enserv Enserv 4833032412961 Coral Beach Club Coral Beach Club 4832291079361 San Jacinto College Foundation San Jacinto College Foundation 4831711842961 Howard Weil Howard Weil 4829811017761 Mason Creek Mason Creek 4829800894561 Masonry Systems (print) Masonry Systems (print) 4828563693361 Oakcreek Homes Oakcreek Homes 4828559222161 MIHN Records MIHN Records 4828553948161 Knowledge Systems Knowledge Systems 4828300576561 The High Lonesome Ranch The High Lonesome Ranch 4828240467361 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828240467361 Trafficware (ADS) Trafficware (ADS) 4820528205361 Going Up Going Up 4820524994161 DuPont Powder Coatings DuPont Powder Coatings 4820099463361 The Home Depot The Home Depot 4812136335361 Newmark Homes (website) Newmark Homes (website) 4811201044561 Crest Energy Partners Crest Energy Partners 4799964519361 Texon LP (website) Texon LP (website) 4799129769361 Questia Questia 4794003830161 AAF AAF 4792107540961 City City 4792107540961 Reedhycalog (NOV) Reedhycalog (NOV) 4790954140561 Evolve Capital Evolve Capital 4782889154161 Western Agency Western Agency 4782456707761 Perry Homes Perry Homes 4781318110561 Rejuvenon (Branding) Rejuvenon (Branding) 4781302292161 Baker Nissan (TV) Baker Nissan (TV) 4779782588161 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776421178161 Stage Coach Inn Stage Coach Inn 4773257289361 Stoney Way Village Stoney Way Village 4771665578161 PreCheck (Website) PreCheck (Website) 4724090084161 Genuine Brick Genuine Brick 4724089850161 Sneak Peek Homes Sneak Peek Homes 4724087920561 Hunting Energy Hunting Energy 4724085479761 Sureclose Animation Sureclose Animation 4724079118561 Living Water International (branding) Living Water International (branding) 4724069837761 Synchro Green Synchro Green 4724060286961 Villas Del Parque Villas Del Parque 4677422898961 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669462103761 Heartland Brick (Branding) Heartland Brick (Branding) 4667772692161 CRI Catalysts CRI Catalysts 4667145536161 First State Bank (Website) First State Bank (Website) 4659748083361 Spirit of America Spirit of America 4659748083361 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659748083361 Shell (SIMS) Shell (SIMS) 4611689966161 West Ten West Ten 4498165409761 Sugar Creek Kiosk Sugar Creek Kiosk 4497033004561 LawnGrips LawnGrips 4384643308561 Texon Butane Blending Texon Butane Blending 4271264688961 DuPont Lab Work Request App DuPont Lab Work Request App 4157738055361 Grand Haven Homes Grand Haven Homes 4148060153761 Make It Happen Now Make It Happen Now 4043739191761 American HomeStar American HomeStar 4043738378161 Stewart Star Stewart Star 3930211708561 Salient Partners Salient Partners 3930209908561 Mieko Mahi Mieko Mahi 3702847206961 Catscan Catscan 3589777830961 Villas Del Parque Villas Del Parque 3589312689361 One Minute Manicure One Minute Manicure 3588175755361 Stewart Information Services (Branding) Stewart Information Services (Branding) 3588155400961

Our Team

prev next

Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex applications and marketing-driven web sites for over 17 years. For the past fifteen years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: Axalta, DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including and Google Labs. Gary also holds a degree in Communications from the University of Houston and a PEC in machine learning from the Massachusetts Institute of Technology. His marketing perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences.

When he's not working he enjoys variety of outdoor sports. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Lawton Outlaw

Creative Director

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

Travis Beck

Lead Developer

Travis´s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Rob Bogart

Project Manager

Rob Bogart graduated from Baylor University in 2009 with a degree in marketing. Following 3+ years of work in youth ministry and a brief stop at a Houston based energy company called Champion Energy, Rob moved to New York and worked in account management for Experian Marketing Services. His clients included Victoria’s Secret, Bath & Body Works, A+E Networks and Talbots. Rob and his wife recently moved back to Houston where they met

In his spare time, Rob enjoys playing guitar and piano, talking about baseball and watching previously canceled TV shows that are on Netflix.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Sean Abedinia


Sean began programming as a hobbyist when he was still in Middle School. Sean graduate from the University of Texas with a Bachelors of Science in Mathmatics.

An enthusiastic problem solver with an eye for detail, Sean enjoys making quality applications that exceed client’s expectations. When he isn’t working he likes spending time in the great outdoors.

Ashley Picket

Account Manager

Ashley Picket graduated from Stephen F. Austin State University in 2011 double majoring in photojournalism and art. That’s where she competed in the NSAC program and found her love for Advertising. After graduation she worked as a photographer and made her way back to marketing working as an in-house designer, then for a local magazine. Now she Coordinates Projects at WWC to produce compelling deliverables for print, web, outdoor, tv and more.

Ashley has served on the Ad 2 Houston board for 5 years and is currently Co-Vice President. She enjoys participating in the Ad 2 public service campaign and continuing eduction for young professionals in the community. She is also a member of AAF-Houston and AIGA, to stay in the loop of our ever changing market.

In her spare time she enjoys yoga, painting, trying new restaurants and relaxing with her cats.