Inbound Marketing
Inbound Marketing
GENERATE LEADS, CLOSE DEALS & MANAGE YOUR PIPELINE
WHAT IS INBOUND MARKETING?
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.

The Inbound Methodology
The Proven Methodology for the Digital Age
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
How to Interpret the Graphic
Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools companies use to accomplish these actions. (Note the tools are listed under the action where they first come into play, but that’s not the only place they’re applicable! Several tools, like email, can be essential in several stages of the methodology.)
Inbound Marketing Partners

Let Us Create an Inbound Marketing Strategy For You
Whole Wheat Creative has been in business for over 20 years, with a proven track record providing data-driven Inbound Marketing strategies for our clients. Contact us today!
Contact Us
We are located in HOUSTON, TX
Whole Wheat Creative
1824 Spring Street, Suite 213
Houston, Texas 77007
713-993-9339 T
713-993-9338 F
[email protected]
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