Marketing Automation

From acquisition to advocacy, drive measurable results

What Is Marketing Automation?

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.

Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.

Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage. In particular, these processes all require:

Houston Based Marketing Automation Specialists

A central marketing database.

A place for all your marketing data, including detailed prospect and customer interactions and behaviors, so you can segment and target the right message to each customer. Think of this as “system of record” for all your marketing information.

An engagement marketing engine.

An environment for the creation, management, and automation of marketing processes and conversations across online and offline channels. Think of this as the "orchestra conductor" for your customer interactions.

An analytics engine.

A way to test, measure and optimize marketing ROI and impact on revenue. Think of this as the place you go to understand what worked, what didn’t, and where you can improve.

What Is The Value And ROI Of Marketing Automation?

Companies can expect three core benefits: more pipeline, more productive Sales reps, and higher revenue, as found in the Marketo Benchmark on Revenue Performance
(as of Sept 15, 2012 n=489). In a benchmark study by eMarketer, research found that B2C marketers who are using automation- including everything from birthday emails to cart abandonment programs – have seen conversion rates as high as 50%.

How does Marketing Automation Increase ROI

Marketing automation brings value and ROI to your numerous marketing efforts. The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.