sun and ski

Since 1980, Sun & Ski has specialized in making outdoor dreams come true by providing the highest quality merchandise, exceptional service and outstanding values. While the company's heritage is built on providing the best for snow sports, Sun & Ski's sunbelt stores are merchandised to meet the needs of the local consumer with year-round specialty sports offerings for cyclists, runners, and all consumers looking for leading brands for an active lifestyle. On the east coast, its stores are ski and snowboard shops in the winter and offer the best selection of outdoor patio furniture for the summer season—a wide range of advertising, marketing and branding challenges to be sure.

WWC began working with Sun & Ski with special direct marketing projects late in 2015.

In January 2016, Sun & Ski brought us on board to elevate and fine-tune its brand and image across all marketing channels. WWC developed the positioning “The official outfitter of wish you were here” for Sun & Ski. Current projects include: direct marketing, regional print media, ROP, outdoor, television, e-marketing, and POS and collateral design. WWC has worked in tandem with Sun & Ski’s talented team to successfully generate store and Internet traffic as well as increasing the average transaction value. WWC has also worked closely with vendor partners to deliver higher-quality materials at lower production costs than Sun & Ski had previously budgeted.