prev next

Whole Wheat Creative is a full-service, creatively-driven communications firm. For the past 20 years we have helped our clients reach their goals, through innovative design, data-driven marketing and proven methodology.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339


Whole Wheat Creative is a creatively-driven communications firm providing a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and stratigic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.


prev next

Learning to Read Has Never Been More Fun

Sarah Ford has dedicated her entire professional life to helping children with learning disabilities. Her passion has always been to empower youngsters and teach them tools to be able to successfully navigate past their educational struggles. Sarah has had extremely positive results throughout the years, but she always wanted to find a way to make her training more fun, and thus more accessible. That was the goal she set out to achieve when she approached Whole Wheat Creative earlier this year. She wanted a way to take her proven track record of successful methods and tools and make them something kids would look forward to doing. Together, we came up with Reading Bandit - an interactive iPad application geared towards teaching children (both with learning disabilities and without) how to read and write.

iOS Game Development Houston iOS App Store

Bandit is a hilarious and encouraging cartoon raccoon who takes kids on an adventure through the alphabet. At the start of an adventure, kids select an animal avatar to represent themselves and off they go with Bandit. Bandit takes them through each letter of the alphabet - teaching upper and lower case versions of the letter, pronunciation, how to write it using a finger and the touch screen, and how to put sounds together to form words. Bandit will also teach kids helpful sight words to look out for when reading more complicated sentences.

Sarah, who formed Reading Bandit, LLC earlier this year to make this application, has big plans for Bandit. Later this week, Bandit and Sarah will be at the International Dyslexia Association’s Annual Reading, Literacy & Learning Conference in San Diego. Soon, the cartoon raccoon will be teaching children how to do math and how to spell. We here at Whole Wheat Creative can’t wait to see what Bandit does next.

Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App Store Google Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and home owners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful Api. WWC developed an Android application, which released fall of 2013.

More about iPhone iOS Development

H2O App

H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both launched in 2013.

More about iPhone iOS Development

Camp Ozark


John Moore


Stewart Information Services


San Jacinto College


SouthWestern Brick Council


Camp Ozark GO!


Children’s Learning Institute


DuPont Powder Coatings


Sterling Municipal Library


Wallace/Halpin, LLC.




Halliburton/Landmark Graphics


The Historic Stagecoach Inn


Lovett Dental Centers


Reedhycalog (NOV)



LYNX F.B.O. LYNX F.B.O. 5349209489758 VaryActive (Promo) VaryActive (Promo) 5332303169758 Say Hello To Celeo Say Hello To Celeo 5327636874958 The Stopic The Stopic 5312040267358 Sun & Ski (Branding) Sun & Ski (Branding) 5311126810558 Living Water Annual Review Living Water Annual Review 5307177200158 Sun & Ski Sun & Ski 5298115456558 VaryActive VaryActive 5295929601358 Sun & Ski Summer TV Sun & Ski Summer TV 5295896218558 Bid Fish Bid Fish 5293815692158 University of Texas (Digital Imaging Center) University of Texas (Digital Imaging Center) 5291960442958 The Battleship of Texas The Battleship of Texas 5291675099758 Sun & Ski (Water Sports) Sun & Ski (Water Sports) 5288473385758 Detoto Law Firm Detoto Law Firm 5283600537358 Celeo Celeo 5283598996558 Celeo Celeo 5283593844958 Westlake Chemical Westlake Chemical 5282343986158 Wabash Feed Wabash Feed 5273958430558 HayMap HayMap 5273417829358 Sun & Ski (Running) Sun & Ski (Running) 5269499945758 Sun & Ski (Footwear) Sun & Ski (Footwear) 5269499945758 VaryActive (Branding) VaryActive (Branding) 5254810430158 University of Texas Health Sciences Intranet University of Texas Health Sciences Intranet 5237160411358 WestTen WestTen 5236172092558 Sun & Ski Direct Mail Sun & Ski Direct Mail 5235277100158 VaryActive VaryActive 5224145414158 North American Pipe North American Pipe 5206451003758 Evolve Capital Website Evolve Capital Website 5206412181358 New Vision Africa New Vision Africa 5187378657358 University of Texas School of Dentistry University of Texas School of Dentistry 5187370863358 Children's Leraning Institute Children's Leraning Institute 5181471323758 San Jacinto College (website) San Jacinto College (website) 5178339392158 Ignore No More! Locate Ignore No More! Locate 5174646386158 Real Faith for Real Living Real Faith for Real Living 5146363673758 A La Mode A La Mode 5141695596958 Axalta Powder Coatings Axalta Powder Coatings 5141694488158 Ozark Life Ozark Life 5128955150158 Family Houston Family Houston 5108744836558 Camp Ozark v2 Camp Ozark v2 5108744645758 No2fyme No2fyme 5098100252158 Just Booster Just Booster 5098097530558 Reading Bandit Reading Bandit 5098096126558 Noted Noted 5089774560958 Diversicons Diversicons 5079124529758 Ignore No More Ignore No More 5070734888158 Smith Fork Ranch Smith Fork Ranch 5028181696558 Texas A&M University Galveston Texas A&M University Galveston 5018469652558 Axalta Axalta 5011976692558 Detach Detach 4996111204558 Pinots Pallet Pinots Pallet 4996106200558 UTMB Campus Navigator UTMB Campus Navigator 4967799713758 Open Meeting Room Open Meeting Room 4967792520958 Westlake Chemical Westlake Chemical 4950985593358 Smart Link Remote Smart Link Remote 4943993640958 Ten Days Ten Days 4906966938958 Jersey Village Church Jersey Village Church 4906963821358 Speedrank Mobile Speedrank Mobile 4906666652158 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905722516158 For Houston's Kids For Houston's Kids 4896488865358 Opus Homes (iPlans) Opus Homes (iPlans) 4888004252158 Weathermatic Weathermatic 4869163335358 Parkside Capital Parkside Capital 4845026908558 Arena Energy Arena Energy 4839954965758 Stage Coach Inn Stage Coach Inn 4839389837758 PreCheck Print Ads PreCheck Print Ads 4839380848558 Chris Seay (website) Chris Seay (website) 4839108580558 SmartLink SmartLink 4838514710158 John Moore (TV) John Moore (TV) 4838488610158 Camp Ozark Camp Ozark 4838038350958 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837791383758 Trafficware (ADS) Trafficware (ADS) 4837779057358 Trafficware University Trafficware University 4837777379758 Crest Energy Partners Crest Energy Partners 4837751315758 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837750610158 First State Bank (Outdoor) First State Bank (Outdoor) 4837747136158 Reliant Energy Reliant Energy 4837742866558 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837741120558 First State Bank (print) First State Bank (print) 4837740299758 Newmark Homes (print) Newmark Homes (print) 4837739478958 MPR Technology MPR Technology 4837512477358 Make It Happen Now Make It Happen Now 4837510007758 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837503074158 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837500564958 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837492878958 Wildcat Golf Wildcat Golf 4837450946158 Swingpure Swingpure 4837450316158 Newmark Interactive Plans Newmark Interactive Plans 4837449351358 The Tanglewood (Identity) The Tanglewood (Identity) 4837448249758 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837447216558 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837444869358 Bambi & Vixen Bambi & Vixen 4837442392558 Sterling Municipal Library Sterling Municipal Library 4837435196158 Comanche Contractors Comanche Contractors 4837285112158 Deep Water Cay Deep Water Cay 4837284323758 Living Water International (website) Living Water International (website) 4837282674958 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837277415358 Pacific Strategic Investors Pacific Strategic Investors 4837276875358 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837275644158 Rejuvenon Rejuvenon 4837274873758 Lufkin Automation Lufkin Automation 4837273782958 Baker Nissan (Print) Baker Nissan (Print) 4837272767758 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837272155758 Castle Dental (TV) Castle Dental (TV) 4837271885758 Living Water International (branding) Living Water International (branding) 4837271468158 Camp Ozark GO! Camp Ozark GO! 4837269092158 Top Drawer Lingerie Top Drawer Lingerie 4837268836558 Hunting Art Prize Hunting Art Prize 4837267698958 H2O App H2O App 4837265286958 Reliant (HL&P) Reliant (HL&P) 4837265276158 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837264818958 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837263839758 Energy Images Energy Images 4837263137758 Cardeo Trade show Cardeo Trade show 4837261773358 DuPont Coatings (video) DuPont Coatings (video) 4837261125358 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837260200158 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837259800558 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837259159758 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837256790958 Kinder Morgan 3D Kinder Morgan 3D 4837256362558 Newmark Homes Newmark Homes 4837255768558 Speedrank Speedrank 4837239341758 Sugar Ray Dimeline Sugar Ray Dimeline 4837210041358 Enserv Branding Enserv Branding 4837208342158 DuPont Apply Innovation DuPont Apply Innovation 4837207074958 BP Interactive Kiosk BP Interactive Kiosk 4837206563758 MS 150 MS 150 4837203712558 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837203039358 Beauty Ideas Beauty Ideas 4837202492158 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837201876558 Masonry Systems Masonry Systems 4836818228158 AMP Brick & Stone AMP Brick & Stone 4836538086958 Brick Colorado Brick Colorado 4836515471758 Crimson Playground Crimson Playground 4836314044558 Sierra Fuels Sierra Fuels 4836195392158 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4835887736158 PreCheck (branding) PreCheck (branding) 4835305072558 First State Bank (Outdoor) First State Bank (Outdoor) 4835260101358 First State Bank (Outdoor) First State Bank (Outdoor) 4835023793758 PreCheck (branding) PreCheck (branding) 4835023458958 Texon (direct mail) Texon (direct mail) 4835022594958 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4835021752558 Enserv Enserv 4832913441358 Coral Beach Club Coral Beach Club 4832172107758 San Jacinto College Foundation San Jacinto College Foundation 4831592871358 Howard Weil Howard Weil 4829692046158 Mason Creek Mason Creek 4829681922958 Masonry Systems (print) Masonry Systems (print) 4828444721758 Oakcreek Homes Oakcreek Homes 4828440250558 MIHN Records MIHN Records 4828434976558 Knowledge Systems Knowledge Systems 4828181604958 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828121495758 The High Lonesome Ranch The High Lonesome Ranch 4828121495758 Trafficware (ADS) Trafficware (ADS) 4820409233758 Going Up Going Up 4820406022558 DuPont Powder Coatings DuPont Powder Coatings 4819980491758 The Home Depot The Home Depot 4812017363758 Newmark Homes (website) Newmark Homes (website) 4811082072958 Crest Energy Partners Crest Energy Partners 4799845547758 Texon LP (website) Texon LP (website) 4799010797758 Questia Questia 4793884858558 AAF AAF 4791988569358 City City 4791988569358 Reedhycalog (NOV) Reedhycalog (NOV) 4790835168958 Evolve Capital Evolve Capital 4782770182558 Western Agency Western Agency 4782337736158 Perry Homes Perry Homes 4781199138958 Rejuvenon (Branding) Rejuvenon (Branding) 4781183320558 Baker Nissan (TV) Baker Nissan (TV) 4779663616558 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776302206558 Stage Coach Inn Stage Coach Inn 4773138317758 Stoney Way Village Stoney Way Village 4771546606558 PreCheck (Website) PreCheck (Website) 4723971112558 Genuine Brick Genuine Brick 4723970878558 Sneak Peek Homes Sneak Peek Homes 4723968948958 Hunting Energy Hunting Energy 4723966508158 Sureclose Animation Sureclose Animation 4723960146958 Living Water International (branding) Living Water International (branding) 4723950866158 Synchro Green Synchro Green 4723941315358 Villas Del Parque Villas Del Parque 4677303927358 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669343132158 Heartland Brick (Branding) Heartland Brick (Branding) 4667653720558 CRI Catalysts CRI Catalysts 4667026564558 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659629111758 First State Bank (Website) First State Bank (Website) 4659629111758 Spirit of America Spirit of America 4659629111758 Shell (SIMS) Shell (SIMS) 4611570994558 West Ten West Ten 4498046438158 Sugar Creek Kiosk Sugar Creek Kiosk 4496914032958 LawnGrips LawnGrips 4384524336958 Texon Butane Blending Texon Butane Blending 4271145717358 DuPont Lab Work Request App DuPont Lab Work Request App 4157619083758 Grand Haven Homes Grand Haven Homes 4147941182158 Make It Happen Now Make It Happen Now 4043620220158 American HomeStar American HomeStar 4043619406558 Stewart Star Stewart Star 3930092736958 Salient Partners Salient Partners 3930090936958 Mieko Mahi Mieko Mahi 3702728235358 Catscan Catscan 3589658859358 Villas Del Parque Villas Del Parque 3589193717758 One Minute Manicure One Minute Manicure 3588056783758 Stewart Information Services (Branding) Stewart Information Services (Branding) 3588036429358

Our Team

prev next

Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex web applications and marketing-driven web sites for over 17 years. For the past fifteen years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: Axalta, DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including and Google Labs. Gary also holds a degree in Marketing/ITS from the University of Houston. His advertising perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences. For the past 7 years Gary has been developing iOS applications for the iPhone and iPad. He has been invited to participate in workshops at WWDC and DCSF.

When he's not working he enjoys outdoor sports and coaching youth football. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Lawton Outlaw

Creative Director

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

Travis Beck

Lead Developer

Travis´s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Rob Bogart

Project Manager

Rob Bogart graduated from Baylor University in 2009 with a degree in marketing. Following 3+ years of work in youth ministry and a brief stop at a Houston based energy company called Champion Energy, Rob moved to New York and worked in account management for Experian Marketing Services. His clients included Victoria’s Secret, Bath & Body Works, A+E Networks and Talbots. Rob and his wife recently moved back to Houston where they met

In his spare time, Rob enjoys playing guitar and piano, talking about baseball and watching previously canceled TV shows that are on Netflix.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Sean Abedinia


Sean began programming as a hobbyist when he was still in Middle School. Sean graduate from the University of Texas with a Bachelors of Science in Mathmatics.

An enthusiastic problem solver with an eye for detail, Sean enjoys making quality applications that exceed client’s expectations. When he isn’t working he likes spending time in the great outdoors.

Ashley Picket

Account Manager

Ashley Picket graduated from Stephen F. Austin State University in 2011 double majoring in photojournalism and art. That’s where she competed in the NSAC program and found her love for Advertising. After graduation she worked as a photographer and made her way back to marketing working as an in-house designer, then for a local magazine. Now she Coordinates Projects at WWC to produce compelling deliverables for print, web, outdoor, tv and more.

Ashley has served on the Ad 2 Houston board for 5 years and is currently Co-Vice President. She enjoys participating in the Ad 2 public service campaign and continuing eduction for young professionals in the community. She is also a member of AAF-Houston and AIGA, to stay in the loop of our ever changing market.

In her spare time she enjoys yoga, painting, trying new restaurants and relaxing with her cats.