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Whole Wheat Creative is a full-service, creatively-driven communications firm producing effective advertising and marketing materials
across all media.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339


Whole Wheat Creative is a creatively-driven communications firm proving a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and stratigic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.


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Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App Store Google Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and home owners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful Api. WWC is currently developing an Android application, set to release fall of 2013.

More about iPhone iOS Development

H2O App

H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both are due to launch in 2013.

More about iPhone iOS Development

Camp Ozark

Camp Ozark Slide 1 Camp Ozark Slide 2 Camp Ozark Slide 3 Camp Ozark Slide 4

Incomparable Camp Ozark gets an incomparable new website.

Camp Ozark is a popular Christian camp located in Arkansas' Ouachita Mountains where each summer 4,200 kids enjoy 120 different camp activities. Camp Ozark is committed to providing a summer camp experience which positively impacts the lives of their campers.

Utilizing new photography and new copy, Whole Wheat Creative redesigned and developed Camp Ozark's website with the goal of making the website just as much fun as the camp itself.

A main feature of the site is its interactive map. It was created using aerial photography and includes tons photos and videos that link directly to the interactive activity selection section of the site.

Another industry-leading feature is the website's unique online merchandise store and photo ordering system. Both systems were created and developed in WWC's Tier-1 lab and designed to connect with Camp Ozark's existing databases and accounting system.

The camper registration system was also completely redesigned by Whole Wheat Creative to present a more intuitive experience for both the guest user and the Camp Ozark administrators.

The Camp Ozark mission is to invest fully in each individual child as if they are the only child at Camp Ozark. Perhaps the fact that the Camp Ozark website has been featured on many popular website galleries and has been recognized by the industry with a Gold District Addy and a Silver Regional Addy is a testament that WWC strives to follow the same mission with each of our clients and their projects.

John Moore


Stewart Information Services


San Jacinto College


SouthWestern Brick Council


Camp Ozark GO!


Children’s Learning Institute


DuPont Powder Coatings


Sterling Municipal Library


Wallace/Halpin, LLC.




Halliburton/Landmark Graphics


The Historic Stagecoach Inn


Lovett Dental Centers


Reedhycalog (NOV)



Texas A&M University Galveston Texas A&M University Galveston 5018379191638 Axalta Axalta 5011886231638 Detach Detach 4996020743638 Pinots Pallet Pinots Pallet 4996015739638 UTMB Campus Navigator UTMB Campus Navigator 4967709252838 Open Meeting Room Open Meeting Room 4967702060038 Smart Link Remote Smart Link Remote 4943903180038 Ten Days Ten Days 4906876478038 Jersey Village Church Jersey Village Church 4906873360438 Speedrank Mobile Speedrank Mobile 4906576191238 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905632055238 For Houston's Kids For Houston's Kids 4896398404438 Opus Homes (iPlans) Opus Homes (iPlans) 4887913791238 Weathermatic Weathermatic 4869072874438 Parkside Capital Parkside Capital 4844936447638 Arena Energy Arena Energy 4839864504838 Stage Coach Inn Stage Coach Inn 4839299376838 PreCheck Print Ads PreCheck Print Ads 4839290387638 Chris Seay (website) Chris Seay (website) 4839018119638 SmartLink SmartLink 4838424249238 John Moore (TV) John Moore (TV) 4838398149238 Camp Ozark Camp Ozark 4837947890038 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837700922838 Trafficware (ADS) Trafficware (ADS) 4837688596438 Trafficware University Trafficware University 4837686918838 Crest Energy Partners Crest Energy Partners 4837660854838 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837660149238 San Jacinto College (website) San Jacinto College (website) 4837660131238 First State Bank (Outdoor) First State Bank (Outdoor) 4837656675238 Reliant Energy Reliant Energy 4837652405638 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837650659638 First State Bank (print) First State Bank (print) 4837649838838 Newmark Homes (print) Newmark Homes (print) 4837649018038 MPR Technology MPR Technology 4837422016438 Make It Happen Now Make It Happen Now 4837419546838 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837412613238 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837410104038 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837402418038 Wildcat Golf Wildcat Golf 4837360485238 Swingpure Swingpure 4837359855238 Newmark Interactive Plans Newmark Interactive Plans 4837358890438 The Tanglewood (Identity) The Tanglewood (Identity) 4837357788838 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837356755638 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837354408438 Bambi & Vixen Bambi & Vixen 4837351931638 Sterling Municipal Library Sterling Municipal Library 4837344735238 Comanche Contractors Comanche Contractors 4837194651238 Deep Water Cay Deep Water Cay 4837193862838 Living Water International (website) Living Water International (website) 4837192214038 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837186954438 Pacific Strategic Investors Pacific Strategic Investors 4837186414438 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837185183238 Rejuvenon Rejuvenon 4837184412838 Lufkin Automation Lufkin Automation 4837183322038 Baker Nissan (Print) Baker Nissan (Print) 4837182306838 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837181694838 Castle Dental (TV) Castle Dental (TV) 4837181424838 Living Water International (branding) Living Water International (branding) 4837181007238 Camp Ozark GO! Camp Ozark GO! 4837178631238 Top Drawer Lingerie Top Drawer Lingerie 4837178375638 Hunting Art Prize Hunting Art Prize 4837177238038 H2O App H2O App 4837174826038 Reliant (HL&P) Reliant (HL&P) 4837174815238 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837174358038 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837173378838 Energy Images Energy Images 4837172676838 Cardeo Trade show Cardeo Trade show 4837171312438 DuPont Coatings (video) DuPont Coatings (video) 4837170664438 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837169739238 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837169339638 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837168698838 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837166330038 Kinder Morgan 3D Kinder Morgan 3D 4837165901638 Newmark Homes Newmark Homes 4837165307638 Speedrank Speedrank 4837148880838 Sugar Ray Dimeline Sugar Ray Dimeline 4837119580438 Enserv Branding Enserv Branding 4837117881238 Evolve Capital Website Evolve Capital Website 4837117240438 DuPont Apply Innovation DuPont Apply Innovation 4837116614038 BP Interactive Kiosk BP Interactive Kiosk 4837116102838 MS 150 MS 150 4837113251638 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837112578438 Beauty Ideas Beauty Ideas 4837112031238 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837111415638 Masonry Systems Masonry Systems 4836727767238 AMP Brick & Stone AMP Brick & Stone 4836447626038 Brick Colorado Brick Colorado 4836425010838 Crimson Playground Crimson Playground 4836223583638 Sierra Fuels Sierra Fuels 4836104931238 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4835797275238 PreCheck (branding) PreCheck (branding) 4835214611638 First State Bank (Outdoor) First State Bank (Outdoor) 4835169640438 First State Bank (Outdoor) First State Bank (Outdoor) 4834933332838 PreCheck (branding) PreCheck (branding) 4834932998038 Texon (direct mail) Texon (direct mail) 4834932134038 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4834931291638 Enserv Enserv 4832822980438 Coral Beach Club Coral Beach Club 4832081646838 San Jacinto College Foundation San Jacinto College Foundation 4831502410438 Howard Weil Howard Weil 4829601585238 Mason Creek Mason Creek 4829591462038 Masonry Systems (print) Masonry Systems (print) 4828354260838 Oakcreek Homes Oakcreek Homes 4828349789638 MIHN Records MIHN Records 4828344515638 Knowledge Systems Knowledge Systems 4828091144038 The High Lonesome Ranch The High Lonesome Ranch 4828031034838 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828031034838 Trafficware (ADS) Trafficware (ADS) 4820318772838 Going Up Going Up 4820315561638 DuPont Powder Coatings DuPont Powder Coatings 4819890030838 The Home Depot The Home Depot 4811926902838 Newmark Homes (website) Newmark Homes (website) 4810991612038 Crest Energy Partners Crest Energy Partners 4799755086838 Texon LP (website) Texon LP (website) 4798920336838 Questia Questia 4793794397638 City City 4791898108438 AAF AAF 4791898108438 Reedhycalog (NOV) Reedhycalog (NOV) 4790744708038 Evolve Capital Evolve Capital 4782679721638 Western Agency Western Agency 4782247275238 Perry Homes Perry Homes 4781108678038 Rejuvenon (Branding) Rejuvenon (Branding) 4781092859638 Baker Nissan (TV) Baker Nissan (TV) 4779573155638 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776211745638 Stage Coach Inn Stage Coach Inn 4773047856838 Stoney Way Village Stoney Way Village 4771456145638 PreCheck (Website) PreCheck (Website) 4723880651638 Genuine Brick Genuine Brick 4723880417638 Sneak Peek Homes Sneak Peek Homes 4723878488038 Hunting Energy Hunting Energy 4723876047238 Sureclose Animation Sureclose Animation 4723869686038 Living Water International (branding) Living Water International (branding) 4723860405238 Synchro Green Synchro Green 4723850854438 Villas Del Parque Villas Del Parque 4677213466438 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669252671238 Heartland Brick (Branding) Heartland Brick (Branding) 4667563259638 CRI Catalysts CRI Catalysts 4666936103638 First State Bank (Website) First State Bank (Website) 4659538650838 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659538650838 Spirit of America Spirit of America 4659538650838 Shell (SIMS) Shell (SIMS) 4611480533638 West Ten West Ten 4497955977238 Sugar Creek Kiosk Sugar Creek Kiosk 4496823572038 LawnGrips LawnGrips 4384433876038 The Lee Group The Lee Group 4384425977638 Texon Butane Blending Texon Butane Blending 4271055256438 DuPont Lab Work Request App DuPont Lab Work Request App 4157528622838 Grand Haven Homes Grand Haven Homes 4147850721238 Make It Happen Now Make It Happen Now 4043529759238 American HomeStar American HomeStar 4043528945638 Stewart Star Stewart Star 3930002276038 Salient Partners Salient Partners 3930000476038 Mieko Mahi Mieko Mahi 3702637774438 Catscan Catscan 3589568398438 Villas Del Parque Villas Del Parque 3589103256838 One Minute Manicure One Minute Manicure 3587966322838 Stewart Information Services (Branding) Stewart Information Services (Branding) 3587945968438 Wallace/Halpin, LLC. Wallace/Halpin, LLC. 3361732354438

Our Team

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Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex web applications and marketing-driven web sites for over 14 years. For the past ten years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including and Google Labs. Gary holds a degree in Advertising/Marketing from the University of Houston. His advertising perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences. For the past few years Gary has been developing iOS applications for the iPhone and iPad.

When he's not working he enjoys outdoor sports and coaching youth football. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Travis Beck

Senior Art Director / Lead Developer

Travis' s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Steve Gombar

Media Director

Steve Gombar started his marketing career in field research as a supervisor. Steve joined McCann-Erickson in Houston as Media Supervisor and Associate Media Director in 1978.

Steve was directly responsible for consumer and industrial media planning and analysis for national, regional and local clients, including: Exxon, Six Flags, Coke, Texas Instruments, McDonalds, What-a-Burger, Texas State Optical, Bank of the Southwest, Abercrombie & Fitch and Gordon's Jewelers. Providing media and research services, Steve's client roster includes Cort Furniture Rental, The Gulf Coast Conservation Association, Baker-Jackson Nissan, First Choice Power, South Texas Dental, Slick 50, Miller Beer, Toyota, Lexus, Little Caesar's, MGM, CBS, Methodist Hospital, HL&P, The Houston Zoo, Fantastic Sam's, Verizon Wireless, St. Luke's, The City of Houston and Texas Tourism. Steve has planned, invested and supervised more than one billion dollars in client media at local, regional and national levels.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Fatima Vaid

Project Manager / Developer

Fatima has 5+ years experience facilitating the design, development, testing and support of comprehensive multi-technology initiatives. With expertise in business development, marketing, strategic client development, successful multi-discipinary team management and project delivery Fatima is comfortable wearing many hats and facilitating the Full Life-Cycle development of all projects and front-line support of cross-platform initiatives.

When Fatima is not working, she enjoys reading all genres of books, watching tv, going to the movies, spending time with her family, exercises at the gym and sleeping whenever time permits.

Ryan Clark

Web Designer / Developer

Ryan Clark is a web designer and front-end web developer with over eight years of professional experience in the design industry. His primary focus is web site design and development specializing in custom Drupal themes. Ryan contributes throughout the entire development and implementation process of web design for WWC. He also manages the website support team for WWC.

Ryan is dedicated to coaching young men through junior high select football in the Spring and high school football at a private school in Katy, Texas during the Fall. Ryan enjoys golf, yard work, community service activities with his fraternity and spending time with his wife Renetta and their two sons, Zachary and Zavier.