prev next

Whole Wheat Creative is a full-service, creatively-driven communications firm. For the past 20 years we have helped our clients reach their goals, through innovative design, data-driven marketing and proven methodology.

Our experience, capabilities and
single-layer management structure keeps us
streamlined and "bottom-lined."

We are in business to build your business.
The work on this website will show you
how we have built ours.

Contact us today.
(713) 993-9339


Whole Wheat Creative is a creatively-driven communications firm providing a full-array of strategic, creative and technical services. Our clients benefit from the experience of seasoned professionals from some of most respected agencies in the industry.

The collective branding experience of the WWC team includes: Southwest Airlines, Exxon, Shell, HP, Sony, Verizon, The Home Depot, BP, DuPont, Stewart Title – an impressive blend of corporate branding and successful retail.

We also offer a wide range of online marketing services including our SmartOpt program. SmartOpt is a targeted approach to search engine marketing and focuses on driving high-quality traffic to your website. Using Information Path Mapping©, SmartOpt is able to create a comprehensive custom campaign that maximizes your ROI on every dollar invested in search engine marketing.

In addition to our creative and stratigic services, WWC also offers a wide range of technical products and services. Our staff includes both Google certified professionals as well as certified Apple developers operating in an on-site Tier-1 studio.


prev next

Learning to Read Has Never Been More Fun

Sarah Ford has dedicated her entire professional life to helping children with learning disabilities. Her passion has always been to empower youngsters and teach them tools to be able to successfully navigate past their educational struggles. Sarah has had extremely positive results throughout the years, but she always wanted to find a way to make her training more fun, and thus more accessible. That was the goal she set out to achieve when she approached Whole Wheat Creative earlier this year. She wanted a way to take her proven track record of successful methods and tools and make them something kids would look forward to doing. Together, we came up with Reading Bandit - an interactive iPad application geared towards teaching children (both with learning disabilities and without) how to read and write.

iOS Game Development Houston iOS App Store

Bandit is a hilarious and encouraging cartoon raccoon who takes kids on an adventure through the alphabet. At the start of an adventure, kids select an animal avatar to represent themselves and off they go with Bandit. Bandit takes them through each letter of the alphabet - teaching upper and lower case versions of the letter, pronunciation, how to write it using a finger and the touch screen, and how to put sounds together to form words. Bandit will also teach kids helpful sight words to look out for when reading more complicated sentences.

Sarah, who formed Reading Bandit, LLC earlier this year to make this application, has big plans for Bandit. Later this week, Bandit and Sarah will be at the International Dyslexia Association’s Annual Reading, Literacy & Learning Conference in San Diego. Soon, the cartoon raccoon will be teaching children how to do math and how to spell. We here at Whole Wheat Creative can’t wait to see what Bandit does next.

Smart Link Remote

Weathermatic Slide 1Weathermatic Slide 3Weathermatic Slide 4
iOS App Store Google Play

Revolutionizing the irrigation industry

Weathermatic has been serving landscape professionals for more than sixty years and has a full line of controllers, weather stations, valves, rotors, sprays and nozzles. Their products have been installed in more than 70 countries on properties like the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame.

Weathermatic is also the world's leading provider of Smart Irrigation Controllers with more than 200,000 controllers installed around the world. This smart control platform is at the heart of our new SmartLink Network - the intelligent, affordable, web-based landscape irrigation solution.

Weathermatic turned to WWC to design and develop a native iOS application for iPhone and iPad that allows landscape contractors and home owners the ability to manage their irrigation systems from the palm of their hand.

The iOS application sends and receives data using Weathermatics RESTful Api. WWC developed an Android application, which released fall of 2013.

More about iPhone iOS Development

H2O App

H20 Slide 1H20 Slide 3H20 Slide 4H20 Slide 5
iOS App Store Google Play

Living Water International's iOS & Android App helps donors stay committed.

LWI is an implementer of participatory, community-based water solutions in developing nations. In its 20-year history, LWI has completed over 10,000 community water projects in 30 countries, which provide safe, clean water to 11.5 million people every day.

Whole Wheat Creative has worked with Living Water International for over 10 years. Beginning with design and implementation of the Living Water visual brand, which is now recognized around the world, WWC has created several generations of award-winning websites for the ministry. Living Water depends on its website to serve as its primary communication tool as well as its primary online-giving system.

The unique mobile H2O App is one of the current projects being developed by WWC for Living Water. The H20 Project is a simple but powerful campaign. Give up coffee, soda, etc. for two weeks and just drink water. Donate the money you would have spent on the drinks to help Living Water provide clean, safe water for the thirsty.

The H2O App, developed for iOS and Android, allows participants to set and track their individual campaign goals. The H2O App also gives participants the ability to establish fund-raising groups.

WWC is currently working with the talented staff at Living Water in developing the next generation of the Living Water International website and fundraising system. Both launched in 2013.

More about iPhone iOS Development

Camp Ozark


John Moore


Stewart Information Services


San Jacinto College


SouthWestern Brick Council


Camp Ozark GO!


Children’s Learning Institute


DuPont Powder Coatings


Sterling Municipal Library


Wallace/Halpin, LLC.




Halliburton/Landmark Graphics


The Historic Stagecoach Inn


Lovett Dental Centers


Reedhycalog (NOV)



LYNX F.B.O. LYNX F.B.O. 5349211821520 VaryActive (Promo) VaryActive (Promo) 5332305501520 Say Hello To Celeo Say Hello To Celeo 5327639206720 The Stopic The Stopic 5312042599120 Sun & Ski (Branding) Sun & Ski (Branding) 5311129142320 Living Water Annual Review Living Water Annual Review 5307179531920 Sun & Ski Sun & Ski 5298117788320 VaryActive VaryActive 5295931933120 Sun & Ski Summer TV Sun & Ski Summer TV 5295898550320 Bid Fish Bid Fish 5293818023920 University of Texas (Digital Imaging Center) University of Texas (Digital Imaging Center) 5291962774720 The Battleship of Texas The Battleship of Texas 5291677431520 Sun & Ski (Water Sports) Sun & Ski (Water Sports) 5288475717520 Detoto Law Firm Detoto Law Firm 5283602869120 Celeo Celeo 5283601328320 Celeo Celeo 5283596176720 Westlake Chemical Westlake Chemical 5282346317920 Wabash Feed Wabash Feed 5273960762320 HayMap HayMap 5273420161120 Sun & Ski (Running) Sun & Ski (Running) 5269502277520 Sun & Ski (Footwear) Sun & Ski (Footwear) 5269502277520 VaryActive (Branding) VaryActive (Branding) 5254812761920 University of Texas Health Sciences Intranet University of Texas Health Sciences Intranet 5237162743120 WestTen WestTen 5236174424320 Sun & Ski Direct Mail Sun & Ski Direct Mail 5235279431920 VaryActive VaryActive 5224147745920 North American Pipe North American Pipe 5206453335520 Evolve Capital Website Evolve Capital Website 5206414513120 New Vision Africa New Vision Africa 5187380989120 University of Texas School of Dentistry University of Texas School of Dentistry 5187373195120 Children's Leraning Institute Children's Leraning Institute 5181473655520 San Jacinto College (website) San Jacinto College (website) 5178341723920 Ignore No More! Locate Ignore No More! Locate 5174648717920 Real Faith for Real Living Real Faith for Real Living 5146366005520 A La Mode A La Mode 5141697928720 Axalta Powder Coatings Axalta Powder Coatings 5141696819920 Ozark Life Ozark Life 5128957481920 Family Houston Family Houston 5108747168320 Camp Ozark v2 Camp Ozark v2 5108746977520 No2fyme No2fyme 5098102583920 Just Booster Just Booster 5098099862320 Reading Bandit Reading Bandit 5098098458320 Noted Noted 5089776892720 Diversicons Diversicons 5079126861520 Ignore No More Ignore No More 5070737219920 Smith Fork Ranch Smith Fork Ranch 5028184028320 Texas A&M University Galveston Texas A&M University Galveston 5018471984320 Axalta Axalta 5011979024320 Detach Detach 4996113536320 Pinots Pallet Pinots Pallet 4996108532320 UTMB Campus Navigator UTMB Campus Navigator 4967802045520 Open Meeting Room Open Meeting Room 4967794852720 Westlake Chemical Westlake Chemical 4950987925120 Smart Link Remote Smart Link Remote 4943995972720 Ten Days Ten Days 4906969270720 Jersey Village Church Jersey Village Church 4906966153120 Speedrank Mobile Speedrank Mobile 4906668983920 Oak Creek Homes Mobile Oak Creek Homes Mobile 4905724847920 For Houston's Kids For Houston's Kids 4896491197120 Opus Homes (iPlans) Opus Homes (iPlans) 4888006583920 Weathermatic Weathermatic 4869165667120 Parkside Capital Parkside Capital 4845029240320 Arena Energy Arena Energy 4839957297520 Stage Coach Inn Stage Coach Inn 4839392169520 PreCheck Print Ads PreCheck Print Ads 4839383180320 Chris Seay (website) Chris Seay (website) 4839110912320 SmartLink SmartLink 4838517041920 John Moore (TV) John Moore (TV) 4838490941920 Camp Ozark Camp Ozark 4838040682720 Children’s Learning Institute (Branding) Children’s Learning Institute (Branding) 4837793715520 Trafficware (ADS) Trafficware (ADS) 4837781389120 Trafficware University Trafficware University 4837779711520 Crest Energy Partners Crest Energy Partners 4837753647520 Stewart Information Services (Collateral) Stewart Information Services (Collateral) 4837752941920 First State Bank (Outdoor) First State Bank (Outdoor) 4837749467920 Reliant Energy Reliant Energy 4837745198320 SouthWestern Brick Council (print) SouthWestern Brick Council (print) 4837743452320 First State Bank (print) First State Bank (print) 4837742631520 Newmark Homes (print) Newmark Homes (print) 4837741810720 MPR Technology MPR Technology 4837514809120 Make It Happen Now Make It Happen Now 4837512339520 Halliburton/Landmark Graphics Halliburton/Landmark Graphics 4837505405920 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837502896720 Children’s Learning Institute (Pocket Folder) Children’s Learning Institute (Pocket Folder) 4837495210720 Wildcat Golf Wildcat Golf 4837453277920 Swingpure Swingpure 4837452647920 Newmark Interactive Plans Newmark Interactive Plans 4837451683120 The Tanglewood (Identity) The Tanglewood (Identity) 4837450581520 Children’s Learning Institute (Poster) Children’s Learning Institute (Poster) 4837449548320 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837447201120 Bambi & Vixen Bambi & Vixen 4837444724320 Sterling Municipal Library Sterling Municipal Library 4837437527920 Comanche Contractors Comanche Contractors 4837287443920 Deep Water Cay Deep Water Cay 4837286655520 Living Water International (website) Living Water International (website) 4837285006720 DuPont Coatings (kiosk) DuPont Coatings (kiosk) 4837279747120 Pacific Strategic Investors Pacific Strategic Investors 4837279207120 The Tanglewood (Brochure) The Tanglewood (Brochure) 4837277975920 Rejuvenon Rejuvenon 4837277205520 Lufkin Automation Lufkin Automation 4837276114720 Baker Nissan (Print) Baker Nissan (Print) 4837275099520 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837274487520 Castle Dental (TV) Castle Dental (TV) 4837274217520 Living Water International (branding) Living Water International (branding) 4837273799920 Camp Ozark GO! Camp Ozark GO! 4837271423920 Top Drawer Lingerie Top Drawer Lingerie 4837271168320 Hunting Art Prize Hunting Art Prize 4837270030720 H2O App H2O App 4837267618720 Reliant (HL&P) Reliant (HL&P) 4837267607920 Knowledge Systems (Ads) Knowledge Systems (Ads) 4837267150720 SouthWestern Brick Council (TV) SouthWestern Brick Council (TV) 4837266171520 Energy Images Energy Images 4837265469520 Cardeo Trade show Cardeo Trade show 4837264105120 DuPont Coatings (video) DuPont Coatings (video) 4837263457120 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837262531920 Oakcreek Homes (TV) Oakcreek Homes (TV) 4837262132320 SouthWestern Brick Council (Ads) SouthWestern Brick Council (Ads) 4837261491520 SouthWestern Brick Council (Crick TV) SouthWestern Brick Council (Crick TV) 4837259122720 Kinder Morgan 3D Kinder Morgan 3D 4837258694320 Newmark Homes Newmark Homes 4837258100320 Speedrank Speedrank 4837241673520 Sugar Ray Dimeline Sugar Ray Dimeline 4837212373120 Enserv Branding Enserv Branding 4837210673920 DuPont Apply Innovation DuPont Apply Innovation 4837209406720 BP Interactive Kiosk BP Interactive Kiosk 4837208895520 MS 150 MS 150 4837206044320 Children’s Learning Institute (Website) Children’s Learning Institute (Website) 4837205371120 Beauty Ideas Beauty Ideas 4837204823920 Baker Nissan (Outdoor) Baker Nissan (Outdoor) 4837204208320 Masonry Systems Masonry Systems 4836820559920 AMP Brick & Stone AMP Brick & Stone 4836540418720 Brick Colorado Brick Colorado 4836517803520 Crimson Playground Crimson Playground 4836316376320 Sierra Fuels Sierra Fuels 4836197723920 Dr. Bonnie Baldwin Dr. Bonnie Baldwin 4835890067920 PreCheck (branding) PreCheck (branding) 4835307404320 First State Bank (Outdoor) First State Bank (Outdoor) 4835262433120 First State Bank (Outdoor) First State Bank (Outdoor) 4835026125520 PreCheck (branding) PreCheck (branding) 4835025790720 Texon (direct mail) Texon (direct mail) 4835024926720 Children’s Learning Institute (Collateral) Children’s Learning Institute (Collateral) 4835024084320 Enserv Enserv 4832915773120 Coral Beach Club Coral Beach Club 4832174439520 San Jacinto College Foundation San Jacinto College Foundation 4831595203120 Howard Weil Howard Weil 4829694377920 Mason Creek Mason Creek 4829684254720 Masonry Systems (print) Masonry Systems (print) 4828447053520 Oakcreek Homes Oakcreek Homes 4828442582320 MIHN Records MIHN Records 4828437308320 Knowledge Systems Knowledge Systems 4828183936720 Dupont Coatings (illustration) Dupont Coatings (illustration) 4828123827520 The High Lonesome Ranch The High Lonesome Ranch 4828123827520 Trafficware (ADS) Trafficware (ADS) 4820411565520 Going Up Going Up 4820408354320 DuPont Powder Coatings DuPont Powder Coatings 4819982823520 The Home Depot The Home Depot 4812019695520 Newmark Homes (website) Newmark Homes (website) 4811084404720 Crest Energy Partners Crest Energy Partners 4799847879520 Texon LP (website) Texon LP (website) 4799013129520 Questia Questia 4793887190320 AAF AAF 4791990901120 City City 4791990901120 Reedhycalog (NOV) Reedhycalog (NOV) 4790837500720 Evolve Capital Evolve Capital 4782772514320 Western Agency Western Agency 4782340067920 Perry Homes Perry Homes 4781201470720 Rejuvenon (Branding) Rejuvenon (Branding) 4781185652320 Baker Nissan (TV) Baker Nissan (TV) 4779665948320 Big Brothers & Big Sisters Big Brothers & Big Sisters 4776304538320 Stage Coach Inn Stage Coach Inn 4773140649520 Stoney Way Village Stoney Way Village 4771548938320 PreCheck (Website) PreCheck (Website) 4723973444320 Genuine Brick Genuine Brick 4723973210320 Sneak Peek Homes Sneak Peek Homes 4723971280720 Hunting Energy Hunting Energy 4723968839920 Sureclose Animation Sureclose Animation 4723962478720 Living Water International (branding) Living Water International (branding) 4723953197920 Synchro Green Synchro Green 4723943647120 Villas Del Parque Villas Del Parque 4677306259120 Newmark Homes (iPlan) Newmark Homes (iPlan) 4669345463920 Heartland Brick (Branding) Heartland Brick (Branding) 4667656052320 CRI Catalysts CRI Catalysts 4667028896320 Grandhaven Homes (iPlans) Grandhaven Homes (iPlans) 4659631443520 First State Bank (Website) First State Bank (Website) 4659631443520 Spirit of America Spirit of America 4659631443520 Shell (SIMS) Shell (SIMS) 4611573326320 West Ten West Ten 4498048769920 Sugar Creek Kiosk Sugar Creek Kiosk 4496916364720 LawnGrips LawnGrips 4384526668720 Texon Butane Blending Texon Butane Blending 4271148049120 DuPont Lab Work Request App DuPont Lab Work Request App 4157621415520 Grand Haven Homes Grand Haven Homes 4147943513920 Make It Happen Now Make It Happen Now 4043622551920 American HomeStar American HomeStar 4043621738320 Stewart Star Stewart Star 3930095068720 Salient Partners Salient Partners 3930093268720 Mieko Mahi Mieko Mahi 3702730567120 Catscan Catscan 3589661191120 Villas Del Parque Villas Del Parque 3589196049520 One Minute Manicure One Minute Manicure 3588059115520 Stewart Information Services (Branding) Stewart Information Services (Branding) 3588038761120

Our Team

prev next

Lee Wheat

Executive Creative Director / President WWC

Lee Wheat has held positions as VP/Creative Director with GSD&M in Austin on the Southwest Airlines and Wal-Mart accounts, VP/Creative Director with McCann Erickson Houston on Exxon and Texas Instruments, and VP/Creative Director at BRSG overseeing accounts including Shell Chemical and VALIC – all before he formed Whole Wheat Creative in 1996. His work has been recognized by leading industry publications including Communication Arts and Print magazines, as well as the American Advertising Federation and the American Marketing Association. Lee holds a degree in Graphic Design / Advertising from Lamar University.

Lee has a history of involvement in the advertising community and currently serves as Vice Chairman of the board of directors for the American Advertising Federation Houston and as a board member of Advertising Education Foundation. He has also served as President of the Art Directors Club of Houston and chaired the AAFH's and ADCH annual award competitions. Lee has created and implemented creative for the United Way of the Texas Gulf Coast and Capital Area annual fund-raising campaigns.

Gary Evans

Executive Technical Director / Principal WWC

Gary has been developing complex web applications and marketing-driven web sites for over 17 years. For the past fifteen years he has served as WWC's Technical Director and UI/UX designer. Gary manages teams of developers and designers to develop web, desktop and mobile applications for a wide range of clients including: Axalta, DuPont, Stewart Title, The Home Depot, Shell Global Solutions, Halliburton, University of Houston, University of Texas Health Science Center, and San Jacinto Community College. The WWC technical team has received numerous awards and accolades. Its work has been showcased on various industry sites including and Google Labs. Gary also holds a degree in Marketing/ITS from the University of Houston. His advertising perspective, combined with his technical experience, allows him to successfully attain the vision of Whole Wheat Creative – to effectively design and develop compelling end-user experiences. For the past 7 years Gary has been developing iOS applications for the iPhone and iPad. He has been invited to participate in workshops at WWDC and DCSF.

When he's not working he enjoys outdoor sports and coaching youth football. He also enjoys spending time with his wife Callie, two sons, Caden and Max and daughter Anabelle.

Lawton Outlaw

Creative Director

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

Travis Beck

Lead Developer

Travis´s love of programming began during his freshman year of High School. The class was given the entire semester to build a math quiz program in BASIC. Without ever having seen a programming language before, Travis finished the project in a week and spent the rest of the semester helping other students and adding features to his program.

Travis has been designing and developing websites since 1999, way before it was cool. He is incredibly passionate about his work and is constantly learning new methods and technologies in order to deliver world-class web and application experiences. For the past few years travis has been developing custom iOS applications for the iPhone and iPad.

Travis has a degree in Computer Science from Northeastern Oklahoma A&M College. When he's not working, he enjoys exercising, traveling, playing guitar, and writing in the third person.

Rob Bogart

Project Manager

Rob Bogart graduated from Baylor University in 2009 with a degree in marketing. Following 3+ years of work in youth ministry and a brief stop at a Houston based energy company called Champion Energy, Rob moved to New York and worked in account management for Experian Marketing Services. His clients included Victoria’s Secret, Bath & Body Works, A+E Networks and Talbots. Rob and his wife recently moved back to Houston where they met

In his spare time, Rob enjoys playing guitar and piano, talking about baseball and watching previously canceled TV shows that are on Netflix.

Mike Montes

Internet Marketing Strategist

Most SEA/SEO Internet marketing programs begin with a strategy, a plan and an "On" switch. Then "let it roll." Perhaps you're provided analytics at the end of each each month or each quarter and then have the opportunity to make adjustments. But, that is not what Mike does. Mike has worked with Internet marketing strategies for over eight years. He graduated at the top of his class from Florida State with a degree in Marketing and International Business and he is Google certified. He directs his smarts towards providing analysis, not analytics, of your website's search engine presence and real recommendations to achieve even greater performance. Through his day-to-day management of the WWC SmartOpt accounts, his careful attention to detail, and working closely with our clients, he ensures SmartOpt consistently achieves top Search Engine Advertising and Search Engine Optimization results on their behalf.

When not in front of a computer Mike focuses on quality time with his two children which includes: going to movies, camping, swimming and learning the finer points of fishing. Mike is also an avid collector and marketer of sports memorabilia for all sports.

Sean Abedinia


Sean began programming as a hobbyist when he was still in Middle School. Sean graduate from the University of Texas with a Bachelors of Science in Mathmatics.

An enthusiastic problem solver with an eye for detail, Sean enjoys making quality applications that exceed client’s expectations. When he isn’t working he likes spending time in the great outdoors.

Ashley Picket

Account Manager

Ashley Picket graduated from Stephen F. Austin State University in 2011 double majoring in photojournalism and art. That’s where she competed in the NSAC program and found her love for Advertising. After graduation she worked as a photographer and made her way back to marketing working as an in-house designer, then for a local magazine. Now she Coordinates Projects at WWC to produce compelling deliverables for print, web, outdoor, tv and more.

Ashley has served on the Ad 2 Houston board for 5 years and is currently Co-Vice President. She enjoys participating in the Ad 2 public service campaign and continuing eduction for young professionals in the community. She is also a member of AAF-Houston and AIGA, to stay in the loop of our ever changing market.

In her spare time she enjoys yoga, painting, trying new restaurants and relaxing with her cats.